Telegram Group & Telegram Channel
#互联网观察

Telegram频道广告新形式:在两个帖子之间放置

Telegram在频道内容流中新增了广告投放位置。此前,Telegram Ads广告仅在频道最后一篇帖子后出现。而如今,用户在上下滑动浏览频道内容时,广告会插入在帖子之间。一个频道内的广告数量将根据用户未阅读的帖子数量而定,可能出现多个广告模块

值得注意的是,这种新型广告投放方式无法通过广告活动设置进行单独选择,而是自动应用于所有广告形式,包括文本、横幅和视频广告。

同时,Telegram Ads的起始CPM(每千次展示成本)以及包含横幅和视频的广告格式价格保持不变。广告定向费用、MTS的Big Data数据细分、第三方数据供应商以及广告主自有CRM数据的定向费用也不会调整。

此外,Telegram此前已支持在广告中添加动画和视频素材,现在广告主可以在Telegram Ads中使用静态、动画和视频格式,进一步丰富广告内容表现形式。

广告形式图

https://www.tg-me.com/appdopic/1159

频道 @AppDoDo 官推 @APPDOTG



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#互联网观察

Telegram频道广告新形式:在两个帖子之间放置

Telegram在频道内容流中新增了广告投放位置。此前,Telegram Ads广告仅在频道最后一篇帖子后出现。而如今,用户在上下滑动浏览频道内容时,广告会插入在帖子之间。一个频道内的广告数量将根据用户未阅读的帖子数量而定,可能出现多个广告模块

值得注意的是,这种新型广告投放方式无法通过广告活动设置进行单独选择,而是自动应用于所有广告形式,包括文本、横幅和视频广告。

同时,Telegram Ads的起始CPM(每千次展示成本)以及包含横幅和视频的广告格式价格保持不变。广告定向费用、MTS的Big Data数据细分、第三方数据供应商以及广告主自有CRM数据的定向费用也不会调整。

此外,Telegram此前已支持在广告中添加动画和视频素材,现在广告主可以在Telegram Ads中使用静态、动画和视频格式,进一步丰富广告内容表现形式。

广告形式图

https://www.tg-me.com/appdopic/1159

频道 @AppDoDo 官推 @APPDOTG

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APPDO 数字生活指南 Telegram | DID YOU KNOW?

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China’s stock markets are some of the largest in the world, with total market capitalization reaching RMB 79 trillion (US$12.2 trillion) in 2020. China’s stock markets are seen as a crucial tool for driving economic growth, in particular for financing the country’s rapidly growing high-tech sectors.Although traditionally closed off to overseas investors, China’s financial markets have gradually been loosening restrictions over the past couple of decades. At the same time, reforms have sought to make it easier for Chinese companies to list on onshore stock exchanges, and new programs have been launched in attempts to lure some of China’s most coveted overseas-listed companies back to the country.

Unlimited members in Telegram group now

Telegram has made it easier for its users to communicate, as it has introduced a feature that allows more than 200,000 users in a group chat. However, if the users in a group chat move past 200,000, it changes into "Broadcast Group", but the feature comes with a restriction. Groups with close to 200k members can be converted to a Broadcast Group that allows unlimited members. Only admins can post in Broadcast Groups, but everyone can read along and participate in group Voice Chats," Telegram added.

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